Corporate advertisers wanted to try a direct marketing campaign to doctors, so they started hanging banner ads on radiology reports. To their shock and dismay, however, they learned that clinicians were often not reading the reports at all (and when they were, it seemed it was mostly to check for typo’s). But with a genius stroke, they began subtly embedding their logos into the images themselves. A picture, they say, is worth a thousand words…
Great Exudations 